1&1 – IMMER WIEDER BESSER.
1&1 Enters a New Era: In October 2023 BBDO unveils bold repositioning with "Immer wieder besser."
After nearly 15 years, 1&1 is redefining its brand identity, appointing BBDO as its new creative lead agency. But this transition is more than just a change in partners – it marks a complete strategic repositioning of the telecom brand.
At the heart of this transformation is the new brand claim: "Immer wieder besser." – a promise that underscores 1&1’s relentless pursuit of excellence, innovation, and premium service. BBDO is sharpening the brand’s positioning, ensuring that 1&1 stands out as a technology leader offering top-tier performance and unparalleled customer experience.
This fresh creative direction reinforces 1&1’s commitment to constant improvement and innovation, setting a new industry standard and solidifying its place as a trusted premium provider in the German telecom market.