“The best way out is always through.”
- Robert Frost
“A man may think he knows,
but the woman knows better.”
- Mum
I am a passionate creative with over 20 years of experience in the digital and traditional advertising industry, as well as in media and entertainment. Throughout my career, I have had the privilege of working with leading international and national networks, including Omnicom (BBDO/TBWA), Viacom International Media Networks / MTV Networks, IPG (Universal McCann), Axel Springer SE, Jung von Matt, LLR, and Elbkind Reply.
My journey into advertising was shaped by my education at the renowned Miami Ad School Europe, complemented by formative internships at Lowe Brindfors – Stockholm, Crispin Porter + Bogusky – Boulder, and Saatchi & Saatchi – NYC.
Driven by a deep fascination for impactful ideas, innovative design, emerging technologies and the power of storytelling, my work has been recognized with numerous prestigious advertising awards including Cannes Lions, Clio Sports, One Show, LIA, ADC Germany, ADC*E, Eurobest, Effie, Epica, Webby, iF Design and many more — honoring both the creativity and effectiveness of my campaigns.
Beyond my creative work, fostering talent and supporting the next generation of creatives is especially important to me. As a jury member for various award shows, I actively contribute to recognizing outstanding creative work and driving the industry forward. Additionally, at BBDO, I managed and mentored the Agency Lab in collaboration with Miami Ad School — a platform designed to give emerging talent hands-on experience in a real agency environment. By bridging the gap between education and practice, I help young creatives develop bold ideas and actively shape the future of the industry.