COMMERZBANK.
ERFOLGSGESCHICHTEN BEGINNEN HIER.
Success has many faces
The brand campaign “Success stories start here” by Commerzbank showcases how modern brand building in the financial sector can work in practice. At its core are real clients and their diverse success stories – ranging from personal wealth planning to entrepreneurial innovation and international expansion. Each story is different, yet they all share the same foundation: success starts with an idea, the courage to make decisions, and the right partner at your side.
Six brand ambassadors embody this diversity: UVEX GROUP, Motel One and the ROWE Group represent corporate clients with international business, high-growth business models and innovative technologies, opening up valuable cross-branding potential for the Commerzbank brand. Mady Morrison, yoga teacher and content creator, offers insights into personal development and long-term wealth planning, linking values such as focus, balance and mindfulness with structured financial planning. Rapidobject and Orthopädie-Schuhtechnik Frisch illustrate how innovative growth ideas and the long-term future of craft businesses can be supported through targeted financing.
The campaign is consistently activated across TV, online, social media, branches and internal touchpoints such as the elevators in the Commerzbank Tower, and is deepened through formats that connect concrete questions from the everyday lives and business realities of the ambassadors with specific services provided by Commerzbank. The claim “Success stories start here” acts as the unifying framework, while media steering remains clearly focused on brand building and growth.
The results to date refer to the initial launch of the campaign in autumn 2025 and clearly demonstrate its impact: depending on the segment, brand relevance for Commerzbank has increased by up to 26 percentage points according to market research; the brand promise “Partner at eye level for my success” is perceived significantly more strongly; and since the campaign launch, 539 million video views and 11.7 million clicks have been generated. Building on this strong foundation, the outlook for the further development of the campaign is highly promising – “Success stories start here” stands as a best case of how real clients, authentic storytelling and an integrated media strategy can sustainably strengthen brand trust, relevance and growth.