DZ Bank – Deutschland. Made by Mittelstand.
Germany’s Backbone, Powered by Mittelstand – A Tribute to the Nation’s Economic Engine.
DZ Bank and the Volks- und Raiffeisenbanken are making a bold statement with the "Germany. Made by Mittelstand."campaign, once again sending a heartfelt thank you to the Mittelstand – the economic engine of Germany. With this initiative, the Genossenschaftliche FinanzGruppe positions itself as the natural partner for SMEs, offering a comprehensive range of financial services tailored to their needs. The campaign serves as a powerful platform for Volksbanken Raiffeisenbanken to engage with business clients, whether in acquiring new customers or unlocking cross-selling potential with existing ones.
What makes this campaign unique is its strong message of gratitude. The word "Danke" is central to all campaign communications, emphasizing appreciation for the entrepreneurs and businesses that drive Germany’s progress every day. Statements like "Danke für die Kraft, ein ganzes Land voranzutreiben" highlight the dedication of these businesses and the crucial role they play in shaping the nation’s future.
Instead of relying on abstract financial messaging, the campaign puts real entrepreneurs in the spotlight, showcasing their success stories and challenges. With high-impact visuals and compelling storytelling, it was rolled out across TV, Print, Online, and Social Media. The campaign not only strengthens awareness of the Mittelstand’s impact but also solidifies DZ Bank’s role as a reliable and forward-thinking financial partner, driving growth, innovation, and stability for Germany’s most vital businesses.