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DZ BANK –DEUTSCHLAND.
MADE BY MITTELSTAND.

DZ BANK x AIMAQ VON LOBENSTEIN

Germany’s Backbone, Powered by Mittelstand – A Tribute to the Nation’s Economic Engine.

With the campaign “Germany. Made by Mittelstand.”, DZ Bank and the Volks- und Raiffeisenbanken celebrate Germany’s economic engine – the Mittelstand. The message: a sincere thank you to the entrepreneurs who keep the nation moving.

At the heart of the campaign stands one simple word – “Danke.”
It expresses appreciation for the people driving progress, innovation, and stability every day.

Instead of abstract finance talk, the campaign features real entrepreneurs, their stories, and their spirit. Powerful visuals and authentic storytelling unfold across TV, print, online, and social – positioning the Genossenschaftliche FinanzGruppe as the natural partner for SMEs.

A campaign that strengthens trust, builds relationships, and honors those who make Germany what it is: Made by Mittelstand.





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