Ergo – Versichern heißt verstehen.
ERGO – Because Understanding is the Key.
Insurance means understanding – and at ERGO, this is the foundation of everything. With millions of customers, ERGO must understand millions of perspectives, concerns, and individual needs. In a unique series of commercials, we demonstrate that ERGO truly puts itself in the shoes of its customers. We listen, we reflect, we understand.Since launching the brand with the claim “Insurance means understanding”, ERGO has emphasized its core belief: insurance is more than policies – it’s trust, security, and a deep understanding of people’s realities. The campaign brings this to life, forging an emotional connection with the brand.
A key highlight of the campaign: the "Faces of Understanding". Close-ups of real ERGO customers capture moments of thought, empathy, and genuine reflection – showing what truly matters: deep, authentic understanding. The visual execution deliberately focuses on authenticity and proximity, putting empathetic customer understanding at the center. ERGO demonstrates that insurance isn’t just about numbers and contracts, but about the real stories, concerns, and dreams of the people it serves. A bold, innovative approach that makes the brand more relatable and leaves a lasting impression.
Real stories. Real people. Real solutions.