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FORD ECOSPORT x VIVA. TYPISCH FORD. UNTYPISCHE TYPEN GESUCHT.

FORD x GLOBAL 313 x VIVA

The Ford EcoSport Challenge – A Digital Adventure with VIVA

The Ford EcoSport Challenge, created by Global 313 x VIVA and Ford, positioned the EcoSport as the ultimate SUV for a young, urban audience.

At its core: a reality-style online competition where five teams faced weekly challenges across dynamic city locations — with the EcoSport as their constant companion. Viewers followed the action via social media and a dedicated microsite, voting live for their favorites.

Driven by programmatic targeting and interactive ad formats, the campaign turned digital engagement into entertainment. Social media participation and real-time voting made the audience part of the journey.

The result: a cutting-edge, cross-media experience that merged adventure, interaction, and brand storytelling — showcasing the Ford EcoSport as stylish, flexible, and built for urban explorers.

TV-Spot
Best of Content
Recap Film (GER)



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