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O2. FUER MEHR O IN DEINEM LEBEN.

O2 x BBDO

o2 – Digital Freedom Meets an Iconic 90s Anthem.

In Germany’s highly competitive telecom market, o2 stands for fair prices, maximum flexibility, and powerful mobile plans. As a brand, o2 embodies digital freedom, ensuring customers stay connected anytime, anywhere with reliable network quality and innovative products.

With the launch of its new Unlimited data plans, o2 offers endless data for everyone – from casual users to power users – at an exceptionally strong price-performance ratio. The campaign is set to the iconic 90s anthem "No Limits" by 2 Unlimited, perfectly capturing the spirit of unlimited freedom.

Media mix across TVC, OOH, Print, Cinema, Digital, and Social Media, making the message truly omnipresent.



     

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