Playstation – The Wonderful Life of a PS4 Player.
The Ultimate Experience Stunt.
Gaming isn’t just entertainment – it’s a way of life. Together with Playstation and MTV, we took this philosophy to the next level, creating an unforgettable experience stunt that brought the magic of gaming into the real world.
Inspired by the "The Wonderful Life of a PS4 Player" campaign, we crafted a unique activation that made gamers feel like royalty. Selected participants got the chance to live out the ultimate Playstation weekend, fully immersed in the world of their favorite console. From VIP gaming lounges to exclusive content and surprises, this event transformed the virtual thrill of Playstation into an extraordinary real-life adventure.
But the journey didn’t stop there. Seven YouTubers competed for a chance to unlock the ultimate gaming paradise – a luxury Playstation chalet. Fans had the power to vote for their favorite content creator, giving them one of the coveted spots. The best part? Each of the Top 4 winners could bring along one lucky fan, making this an exclusive, once-in-a-lifetime gaming escape.
These YouTubers held the key to the chalet:
🎮 AlexiBexi – #PS4LifeAlexiBexi
🎮 Bruugar – #PS4LifeBruugar
🎮 Hamburger Hänger – #PS4LifeHamburgerHänger
🎮 Knosti – #PS4LifeKnosti
🎮 Luigikid – #PS4LifeLuigikid
🎮 M00sician – #PS4Lifem00sician
🎮 VeniCraft – #PS4LifeVeniCraft
The campaign celebrated the limitless possibilities of gaming, reinforcing Playstation’s role as more than just a console – it’s an entire universe of experiences, creativity, and community. By partnering with MTV, we amplified the reach, merging gaming culture with pop culture to create a truly iconic moment.
For one weekend, gamers didn’t just play – they lived the Playstation dream.