SCHWAEBISCH HALL x VIVA. BAND SUCHT BLEIBE.
"Band sucht Bleibe" – When the Star Becomes the Guest! 🎤🏠
In the innovative documentary series "Band sucht Bleibe", a collaboration between VIVA and Schwäbisch Hall Bausparen, German singer-songwriter Tim Bendzko swapped hotel rooms for the living rooms of his fans. Instead of staying in anonymous accommodations, he spent one night each at the homes of four selected fans, experiencing their daily lives and discovering their personal "most important places in the world."
This unique format allowed viewers to see Tim Bendzko in an intimate, personal setting while also giving insight into the lives of his hosts. The series emphasized the importance of having a home as a place of freedom and independence – values that particularly resonate with young adults. By authentically showcasing the living environments of real people, Schwäbisch Hall’s brand message was brought to life in a fresh and relatable way.
With "Band sucht Bleibe", music, home life, and personal stories were seamlessly intertwined, creating an authentic and emotionally engaging TV experience.