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SMART – ALL ELECTRIC NOW!

SMART x BBDO

Electric Driving, Reimagined – smart’s Product Films.

For smart, we produced three product films that creatively showcased the joy and advantages of electric mobility. As a pioneer in urban mobility, smart stands for compact, innovative, and fully electric driving solutions that make city life smarter and more sustainable.

Through strong storytelling and visual excellence, we highlighted the key benefits, features, and unique elements of smart’s electric vehicles, emphasizing their cutting-edge technology, efficiency, and driving fun. Each film brought the brand’s vision of a connected, all-electric future to life, making e-mobility feel effortless, exciting, and future-forward.

Media mix across TVC, Cinema, Digital and Social Media.






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